What methods are most effective in identifying the


1. What methods are most effective in identifying the influences of customer satisfaction, given that some aspects of service may be unconsciously experienced by customers?

2. Select a service organization and identify the key back-office and front office tasks. What activities have most impact on the customer experience? Could any task move from one area to the other and what wouldd be the implications?

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Operation Management: What methods are most effective in identifying the
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