Assignment: Pricing Strategy
Discuss the pricing strategy which you plan to recommend for your Export Market Strategy Report. Be sure to remind the class what product or service you are looking to export.
What pricing strategy do you recommend?
• Global Pricing
• Multi-local Pricing
• Localized Pricing
a. To get market share
b. The firm as a price taker
c. Pricing at a premium to the market
d. Pricing on a cost-plus basis
• Marginal-cost approach
a. What Incoterms do you recommend?
b. Are tariffs a major factor in the target country?
c. What method of payment will you recommend?
d. What currency do you recommend using?
e. Do you recommend any specific financial assistance programs?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.