Homework: Management PR
Public Relations
Management and Public Relations By Melody Hufman Ph.D.
In This is PR. read
Chapter 8, Strategic Management in PR Practice
Recently police departments across the nation has been accused on targeting and murdering innocent black men. These departments are now in a position to have to rebuild their reputations. Your job is to analyze this situation and determine ways for them to establish their credibility Use the EBSCO and the INTERNET to locate material on this company. Make sure you integrate the text material.
o Identify the specific problems the organization faces: support this material with research.
o What should management's role be? Relate this section specifically to the text material and apply that material.
o Determine who their audiences are and what they need to say to each of them.
o What media should use to get this message across? Be specific.
o How will the organization evaluate the success of their public relations?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.