Discussion Post
• Although all nine competitive priorities discussed in this chapter are relevant to a company's success in the marketplace, explain why a company should not necessarily try to excel in all of them. What determines the choices of the competitive priorities that a company should emphasize for its key processes? (100 words)
• Suppose that you were conducting a market analysis for a new textbook about technology management. What would you need to know to identify a market segment? How would you make a needs assessment? What should be the collection of services and products? (100 words)
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.