Assignment: Segmentation Study
Read the Airbnb Segmentation Study and answer the following questions in your post:
i. What market segment from this study do you belong to and why?
ii. Do you think consumers in these market segments are likely to purchase other sharing economy services such as Uber or Lyft? Why?
iii. Provide another example of a sharing economy service. For instance, students sharing class notes for a fee.
iv. Envision a company (it doesn't have to be real) and list its market segments.
For a different view of market segmentation, point to the "Zip Code Lookup" tab. Next, enter any two ZIP codes and compare the results. First, you might enter the one for your residence and second, enter the ZIP code of an area you always wondered about. For example 20001 returns part of DC with Cluster 04, "Young Digerati" as the main segment. To see the definition of Cluster 04, click on the "Segment Details" tab. Next, scroll through the Income, Household Composition, Population by Age and Population by Race and Ethnicity tabs to see the details of this area of DC.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.