Assignment
Watch the ZipCar video and answer the following questions in your initial post:
i. What is the basic customer need provided by the Zipcar service?
ii. What is the key situation faced by Zipcar service?
iii. List Zipcar service's main strength (consumer view)
iv. List Zipcar service's main weakness (consumer view)
v. Name Zipcar service's main opportunity
vi. What is Zipcar's main threat
vii. State Zipcar's main marketing objective (must synch with # 2, above)
viii. Describe the key target market for Zipcar service
ix. Make one value creation recommendation
x. Make one value delivery recommendation
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- ZipCar-video.rar