Problem
The power of social media... one in every two people in the world uses social media. Smart marketers leverage this power, particularly in the age of a pandemic, use it to engage consumers in real-time. In this unit, you will learn about the major social media platforms and how marketers are able to create brand community through different types of media. We will also examine the advantages and challenges of social media as it relates to an organization.
Task
a) Identify the major social media platforms.
b) Discuss how an organization uses social media to engage consumers and create brand community.
c) Explain the advantages and challenges of social media.