Problem:
Customers have more ways to purchase, and more salespeople knocking on their doors. They too have quality products and services to offer. They too, boast high levels of customer satisfaction. We need to look at simple yet effective ways to motivate customers to want to purchase from you rather than your competition. Is this portion of your business plan, you will consider some of the following points:
What will motivate customers to visit or purchase from your company?
Consider the following:
- History of the company or city
- Cuisine
- Attractions
- Culture
- Religion
- City life
What makes your business better? Why should they spend money with you?