Problem 1: What are your initial thoughts about how you will approach the unit 5 assignment? Explain.
Problem 2: List 2 features of the iPhone, and assess how they transform into benefits for you; determine consumer behavior toward your product as compared to their current behavior toward your competitor's product. Discuss how the iphone fits your lifestyle or psychographic.
Problem 3: Based on Maslow's hierarchy of needs, what level of need will your improved iphone meet? Explain.
Problem 4: Draft a mission statement for your product, and set 3 specific applicable marketing goals that you would like to meet in your marketing strategy.