Project Assignment
The company we choose for the project is Tesla, please do some research and finish 10 pages of slides (not including references) and 10 pages written group project (not including references).
The group project asks you to evaluate competitive advantage of a firm by analyzing a company of your choice and how the company competes in an industry. It can be an industry you want to learn more about and/or a company you want to work for. The more you put into the process, the more rewarding the experience will be for you.
The primary goal of this project is to evaluate competitive advantages of the firm of your choice. The deliverable takes the form of answering the following questions, by applying the frameworks/tools learned from this course. Students should find a focal issue for the project first.
1) Introduction: Company Description, What is your topic? What is your plan to conduct the inquiry? How is your paper organized?
2) Conduct a PESTEL analysis to identify external forces affecting the industry your company is based.
3) Apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
4) Analyze your company's resources, capabilities, and competencies. Do any of them provide the basis for a competitive advantage? Why or why not?
5) Apply a SWOT analysis. What strategic imperatives do you arrive at?
6) Identify different types of strategy the company employs, i.e. business/corporate/global strategies. How do you assess them in terms of gaining and sustaining competitive advantage?
7) Conclude by evaluating whether your company has a competitive advantage or disadvantage in its primary industry. Why or why not?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.