What do you feel companies need to do more of to protect


Discussion Post: Consumer Behaviour

Find, and share an example of consumer fraud, a consumer scam, or a company whose customers data was stolen, (data breach.) Describe what happened. What do you feel companies need to do more of to protect the consumer?

Textboo: Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What do you feel companies need to do more of to protect
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