What is their current segmentation approach, Business Management

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What is their current segmentation approach

Problem

APPLE WATCH based questions

1. What is their current segmentation approach? How did you identify this? Why does(n't) it make sense?

2. What is their target segment? How did you identify this? Why does(n't) it make sense?

3. What is their positioning? How did you identify this? Why does(n't) it make sense?

4. What are their dominant tactics (4 Ps)? Are they aligned with the strategy? Identify an alternative (and reasonable) positioning for the same target customer and discuss how and why these tactics would or wouldn't change.

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Business Management: What is their current segmentation approach

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Business Management: What is their current segmentation approach

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