What is the service continuum what are goods-dominated
1. What is the service continuum? What are goods-dominated services, equipment- or facility-based services, and peoplebased services?
2. What are core and augmented services? How do marketers increase market share with augmented services?
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1 what is the service continuum what are goods-dominated services equipment- or facility-based services and peoplebased
1 what are intangibles how do basic marketing concepts apply to the marketing of intangibles2 what is a service what
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starbucks began as a local coffee bean roaster and retailer of whole bean and ground coffee tea and spices from 1971 a
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