What are intangibles how do basic marketing concepts apply
1. What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?
2. What is a service? What are the important characteristics of services that make them different from goods?
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1 what is the service continuum what are goods-dominated services equipment- or facility-based services and peoplebased
1 what are intangibles how do basic marketing concepts apply to the marketing of intangibles2 what is a service what
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