Assignment Instructions: After watching the commercials and other links:
1. Discuss the crossover between main characters, settings and artists...why the specific combinations? Do they work?
2. What is the risk the product marketer takes in their selection of the personalities they choose for their commercials?
Hint: What has Lil' Nas X been in the news for during the last few months? Do you think that has an impact on the product they were advertising in the commercial?
3. Did you notice any other name-brand product being promoted in the music video? Why do you think that was in the promotion? Be sure to number your answers.