Discuss the unique aspects of business buying behavior
Problem: Discuss the unique aspects of business buying behavior. With so many people potentially involved in a business purchase, how does a B2B marketer know who to target? Illustrate your response with at least one example.
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Discuss the unique aspects of business buying behavior. With so many people potentially involved in a business purchase
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Read the WSJ article "Amazon is a Giant but Bigness isn't a Crime". Write a one 7-line paragraph SUMMARY of the article
Problem: Imagine you are working as CEO of HP, what are your proposed marketing strategies?
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