Research Assignment: Aritzia inc.
Guide for the Strategic Retail Report: Status Report
Report Scope
This report looks at the 4Cs and TREES that comprise the retailer's macro and micro-environments. Through this analysis, you will be able to ascertain the retailer's particular strengths and weaknesses and highlight some opportunities and threats. A thorough analysis should reveal possible strategic directions to explore in the next part of the SRR Project.
Retail Market
Guide for the Strategic Retail Report: Status Report
Report Scope
This report looks at the 4Cs and TREES that comprise the retailer's macro and micro-environments.
Through this analysis, you will be able to ascertain the retailer's particular strengths and weaknesses and highlight some opportunities and threats. A thorough analysis should reveal possible strategic directions to explore in the next part of the SRR Project.
Previous reports (the good ones) tend to range from 5,000 to 6,500 words. Shorter reports should be checked for missing pieces or cursory treatment of the topic in some sections.
Report Contents and Organization
I. Retailer Description and Background
Competition
1. Who are the retailers' competitors (both direct and indirect)? How does your retailer compare to these competitors in terms of its size, market dominance/share, sales, profitability, etc.?
2. What retailers have they identified as additional competitive threats? Why?
3. What is your retailer's competitive advantage?
Strategy - Target Market, Positioning, and 7 Ps
II. The Retail Mix Elements - The 7 Ps
A) Product & Service
1. Describe the retailer's product strategy
2. Does this retailer carry convenience goods, shopping goods or specialty goods? breadth vs. depth?
What are the major brands they carry? Do they have private brands? What are the services/experiences that the retailer offers to differentiate the brand?What is this retailer's customer service policy? What type of services does this store offer? (E.g. alterations, gift wrapping etc.) How does this store handle customer complaints? Is the salesperson -empowered to make decisions or is it up to management?
B) Price
1. What is the retailer's pricing strategy and how does this impact their profitability? What is this retailer's pricing policy? (E.g. Everyday Low Pricing, High/Low Pricing etc.) What other practices do they use to compete with price? (Coupons, Rebates, Price Bundling) Does this retailer use the cost-oriented method of pricing or demand-oriented pricing. Is there a frequent shopper program?
C) Process
1. How does the retailer operate? Describe the culture and policies How does the retailer make use of technology (web and e-commerce, supply chain management, information systems, etc.)? How has technology affected the way they conduct business?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.