What is the retailer doing to encourage customer advocacy
Problem: What is the retailer doing to encourage customer advocacy and what digital recommendations and why for shoppers to increase ADVOCACY, WOM, Reviews, Buzz, etc.
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Emani, Peters and Desai et al (2018) "conducted a cross-sectional survey of adopters and non-adopters of the portal
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What is the retailer doing to encourage customer advocacy and what digital recommendations and why for shoppers to increase ADVOCACY, WOM, Reviews, Buzz, etc.
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