Assignment: Answer each question separately, linking concepts from:
Chapters 5: Communicator Characteristics and Persuasion
Chapters 6: Conformity and Influence in Groups
Chapters 7: Language and Persuasion
Chapters 8: Nonverbal Influence
Textbook: Persuasion - Social Influence and Compliance Gaining, Sixth Edition, by Robert H. Gass and John S. Seiter
Q1. You are the member of a marketing firm and have been given the following task: Create one or more advertisements for a new car called "Grit." The advertisement(s) will appear in two magazines, one read by high self-monitors, the other by low self-monitors. Describe the ad(s) you would use and provide a rationale for why you would use them. Need Assignment Help?
Q2. What is the relationship between gender and persuasion? Describe at least two explanations researchers have used to explain why gender differences have or have not been found.
Q3. Discuss the effects of ostracism. Are there any beneficial effects of ostracism? How do persuaders utilize this tactic to their benefit?
Q4. What is the purpose of euphemisms? Provide at least one specific example of a euphemism to illustrate your argument.
Q5. When and how does proxemics help someone be more persuasive? As you answer, be sure to include what you know about Nonverbal Expectancy Violations Theory. What does the theory say about when you should and should not invade someone's personal space?