Discussion Post: The Marketing Environment
• Give an example of component lifestyles based on someone you know.
• What is the purpose of environmental scanning?
• Give an example
• Explain how consumers' buying habits may change during a recessionary period.
• Give three examples of how technology has benefited marketers.
Also, give several examples of how firms have been hurt because they did not keep up with technological change.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.