What is the primary reason why managers conduct an internal analysis of their company’s resources and capabilities? a. To make sure that managers are not being compensated too much for the value chain activities that they perform on a daily basis. b. To identify the opportunities and threats that are present in the internal environment, especially those things that are beyond the managers’ control. c. To make sure that the firm is charging customers enough for the value that is being provided in the company’s goods and services. d. None of the above