Problem
You want to open a restaurant in Milan, Italy. Your family in Italy is willing to help. You can buy into a franchise or partner with someone local to Milan. Which option would you choose and what is the most important factor in your decision?
i. A franchise, because it provides a pre-established business model and brand recognition.
ii. A local partnership, because it allows you to retain more control of the business.
iii. A franchise, because it provides less risk.
iv. A local partnership, because it allows you to retain more business profits.