Problem: Article Analysis
• What is the main contribution of the article which builds on existing literature by identifying an important research gap?
• What is the methodological approach used (intuitively and not the technical aspects)?
• How does this research provide substantive strategic insights to managers?
• What are the potential shortcomings of the article and how can future research overcome them?
Articles:
• "Can culture affect prices? A cross-cultural study of shopping and retail prices" by David Ackerman and Gerard Tellis.
• "The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies" by Martin S. Roth.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.