What is the maximum revenue that can be generated from the


Reservation Scheduling Roth Auto Rentals, a car rental company specializing is SUVs, is making up a schedule for the next weekend's demands. The peak demand period occurs on the weekend, when Roth may not have enough SUVs to meet demand. The customer demands that have been logged in are listed below.

Days                                                           Customers

Fri-Mon                                                          1

Fri-Sat                                                             4

Fri-Sun                                                            5

Sat-Sun                                                           4

Sat-Mon                                                          3

Sun-Sun                                                          2

The rental cost depends on which days the contract covers.

Days

FSSM

FS

FSS

SS

SSM

Sun

Rate

119.95

69.95

99.95

74.95

89.95

39.95

Roth Auto Rentals carries only one type of vehicle and expects to have 10 SUVs available for rental over the weekend.

(a) What is the maximum revenue that can be generated from the list of orders?

(b) In the optimal solution of (a), what percentage of customer demand is satisfied?

(c) In the optimal solution of (a), what percentage of dollar demand is satisfied?

(d) Answer the set of three questions above for fleet sizes of 11-16.

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Business Management: What is the maximum revenue that can be generated from the
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