Discussion
What is the marketing mix? Discuss how conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis helps a firm to develop its strategic plan. Think of a recent trip to the movies, the grocery store, or a department store. Brand placement and product promotion is constantly around us, so what have you recently spotted?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.