List the three cohort groups and describe them briefly


Problem

1. What is the major difference between Mass Marketing strategies and Market Segmentation strategies?

2. List 3 Cohort groups and describe them briefly.

3. Describe what is the Customer Loyalty Pyramid and its 7 steps that lead from Awareness to Loyalty.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: List the three cohort groups and describe them briefly
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