What is the main message you are trying to convey


Poster Presentation

You are required to present your research in the form of a poster to interested parties

1) The Poster should be:

• Visually striking
• Handmade or printed
• Approx. 1,000 words of text, tables, graphs and pictures or illustrations
• Balance of images and text

2) You should include the following:

• Title of project
• Research aims/ questions
• Methodology
• Findings
• Discussion/Conclusion (Limitations/Implications)
• References (Mentioned in poster)

3) FONT AND SIZE:

• The font size you should use is dependent on the size of the poster. As a rough guideline:

o A0/A1 posters use a body text size of 24+, headings should be 48+.
o A3 posters might use size 14+ for body text and 34+ for headings.

TIPS ON POSTER:

1) Analyse Task - academic posters are often based upon larger bodies of work, but the task of creating a poster itself needs to be carefully considered. Questions to be asked might include:

a. What is the main message you are trying to convey?
b. What is the purpose of the poster?
c. Who is your target audience - specialists or a more general audience?

2) Research - if your poster is based on another piece of work this will already have been done to some extent, but if not you may need to locate relevant sources, read background information and make notes.

3) Plan content - the purpose of your poster will influence the content and the structure of the content. A typical research poster may include some of the following sections:

a. Title
b. Introduction
c. Methods/Methodology
d. Results
e. Discussion
f. Conclusion
g. References

Format your assignment according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

Attachment:- Poster-Template.rar

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Marketing Management: What is the main message you are trying to convey
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