What is the goal of setting performance targets, Marketing Research

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What is the goal of setting performance targets

Assignment:

Q1. What is the goal of setting performance targets? What are some of the pitfalls inherent in the way companies sometimes set targets?
Q2. Construct three different value driver trees for a company, using different branches.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: What is the goal of setting performance targets

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