Categories of medium-term value drivers


Assignment:

Q1. What are the three categories of medium-term value drivers? Provide some examples of potential medium-term value drivers for a company that you are familiar with.

Q2. What are the two categories of long-term value drivers? Provide some examples of potential long-term value drivers for a company that you are familiar with.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Categories of medium-term value drivers
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