1. Think of a recent major purchase that you made. How do you think the product's success will be affected by the 5 characteristics of innovation: relative advantage, compatibility, complexity, divisibility, and communicability?
2. Title VII of the Civil Rights Act of 1964 prohibits discrimination in employment based on race, color, sex, religion, or national origin. Executive Orders 11246 and 11375 require employers with federal contracts to act affirmatively in hiring employees. What is the difference between not discriminating and acting affirmatively?