Identify the SW of Starbucks Research the company online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it is a strength if they have something internally that their competitors do not. It is a weakness if their competitor has something they don’t. My top 5 list of things to look at include: Patents, copyrights and trademarks Brand name and equity Financial strength People Location Use the following headings: Strengths: Bullet point the Strengths, then write several paragraphs with facts that support your bullet points. Weaknesses: Bullet point the Weaknesses, then write several paragraphs with facts that support your bullet points.