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What is the definition of database marketing

Discussion:

Read the article "Database Marketing-wiem04034" and answer the following questions:

1. What is the definition of database marketing?

2. What are the functions of database marketing?

3. What firms engage in database marketing?

4. The information that firms collect for database marketing and for traditional mass marketing strategies are different. Identify the difference.

5. What is the relationship between database marketing and relationship marketing?

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Marketing Management: What is the definition of database marketing

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