Questions:
Marketing paper analyzing the market and environment for Neutrogena Product Market
Must include each of the following:
1) Evaluation of existing marketing mix elements
a) Current Product
b) Current Price
c) Current Distribution
d) current Promotion strategy
2) Marketing environmental Scan (hint: you can't control it)
a) Economic
b) Competative
c) Political/Legal
d) Social/Cultural
e) Technological
3) Target Market Analysis
a) Segmentation Analysis (basis/criteria)
b) Targeting Strategy