Solved: What is the current state of the greenworks brand, Marketing Management

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What is the current state of the greenworks brand

Discuss the below:

Q1. What is the current state of the GreenWorks brand in terms of marketing metrics ( eg : target, awareness, tactics etc.)

Q2. Develop the next generation marketing plan that grows the GreenWorks brand's business:

a. What are they doing that is working and what's not working (per your answers to question #1)

b. Identify the target and the value proposition

c. Share how the target thinks about sustainability (referring to market research)

d. Suggest ideas to implement across the 4Ps

Q3. Should Clorox continue to invest in the GreenWorks brand more than the other 2 brands, if yes, why and how, if no, in which one, why and how?

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Marketing Management: What is the current state of the greenworks brand

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