Problem:
The goal of Integrated Marketing Communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared to deliver a consistent uniform message.
Draft a 200-300 word response, answering the following question - How does an organization establish an IMC plan? What are some of the different stages that a company goes through when developing their IMC strategy?