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What is the basic message of this advertisement not the tag

Do you have an advertisement that you like? Post a link your ad in a post to this thread and tell us:

1) What is the basic message of this advertisement (not the tag line, but basic message the ad is trying to communicate to its target audience?

2) How would you describe the characteristics of the target audience for this ad?

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Operation Management: What is the basic message of this advertisement not the tag

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