1. Fair Trade products such as tea are priced in roughly the same range as other high quality specialty food items such as organic products. The quality is in fact typically higher because many Fair Trade importers such as Numi Encourage higher quality. Assuming that you’re in a position to afford it, would you pay the premium – the portion of the price above the price charged for non-specialty brands for Fair Trade team products like those sold by Numi? Why or Why Not?
2. As the demand for more global products increases do you think that consumers will expect higher quality at lower prices?