Assignment
Strategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg's (Decline in Cereal Sales Bites into Kellogg's Results and Will Kellogg's Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company's current position, such as competition and industry trends. Then reflect upon your chosen company and post information on the following:
• What is the background of the current market?
• What are the most significant sources of competition for this company?
• What are the significant industry trends that could impact your company?
• Provide a brief synopsis of the overall market and key segments.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.