Assignment: Temporary name: Smartglass for advertising
Feel free to put ideas for a name here (Smartglass is already taken)
AdGlass
AdverSpace
GlassBoard
Omni Glass
iGlass
Genius Glass
Section A
*Insert the company slogan here?
• Our company is one defined by our technological advancements in the name of revolutionizing the world.
• Our product is glass that can display images and messages for advertizing, education and communication purposes. The potential possibilities are endless.
• Where are we located?
• Who and how we are going to market the product?
• We plan to market to contractors so as to allow them to offer our products to their customers, as well as the owners of already constructed buildings. There would also be a market in schools, hospitals, libraries etc. anywhere where large screens could be used for work or learning as well as decor. Places that invest in tech like this.
• How to get market share, competitive advantage?
• The goal of the company? To be the top distributor of this technology, it has not been utilized by anyone on the scale we are planning. Provided we can work quickly we could be the main manufacturer and distributor of our products.
Section B
(Description, mission and vision statement, how large is market place, logo and "our brand")
Description: Smartglass, is a brand new high-tech way for businesses to get their brand out there. Our Smartglasstechnology allows advertisers to display images on their windows that they can use for advertising. Customers may use this product to display their own brand, or they can use it to sell advertising to other companies. We also provide the service of updating our customers windows when they decide to update new images on their display.
Mission statement: To create a product that revolutionizes how businesses advertise their products.
Vision statement: A world where advertisers can reach potential customers more conveniently, affordably, and efficiently than ever possible before.
Target market: (skyscraper owners, business owners, malls, schools, cities/infrastructure, contractors)
Potential ideas: Blackstone Group (owners of Willis Tower in Chicago), Durst Organization (management company of the World Trade Center (New York), Simon Property Group (aka Simon malls)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.