Objectives:
• Recognize and analyze the creative decisions used in a promotional piece for an existing product
• Create a promotional piece for a new product
• Describe media evaluation and selection techniques
In a Word document, answer all of the following:
Part I: Include an advertisement (or other promotional piece) for your favorite product
chosen in Assignment #1.
• Provide the link if the ad is a video.
• Explain how the advertisement catches the viewer's eye and cuts through the advertising clutter.
• What is the advertisement's unique selling proposition?
• Point out the tagline, phrases, and images that are used in the advertisement.
• How are the creative choices appropriate for your target market?
• Where does the company advertise? (Please be specific and discuss specific publications, television channels or websites.)
• Explain why the media vehicles were chosen to reach the intended target market.
[minimum length: 300 words]
Part II: Create one promotional piece for your new product. This can be any form of advertising: video commercial, print ad, billboard, etc. It can be in any format that
you feel comfortable using (by hand, by physical prototype or digitally in any program available).
• How are the creative choices you used appropriate for your target market?
• Where would you advertise this new product? (Please be specific and discuss specific publications, television channels or websites.)
• Explain why you chose these media vehicles to reach the intended target market.
[minimum length: 200 words]
Use at least two APA-formatted references in this submission to support your claims.
Attachment:- pRICE AND TARGET MARKET.rar