Discussions:
1. Pricing freedom varies with the type of market. Identify the four types of approaches that marketers generally recognize and characterize the pricing challenges facing each. Try to give "real world" examples of each.
2. Companies will often adjust their basic prices to allow for differences in customers, products, and locations. List and briefly describe the different forms of segmented pricing. Provide an example (other than those provided in the text) of each of these forms. Which forms might be used in pricing products on the Internet? Explain your answer.
3. List and briefly discuss the marketing channel functions that are involved in completing and fulfilling transactions. Give "real world" examples of each.
4. Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected by online marketing and explain how you think it has been affected.
5. Consider how shopping centers have evolved and u se the "wheel of retailing" (look it up online) to assess the emergence and evolution of outlet malls. What do you predict will be the future of outlet malls? Explain why you expect this.
6. Here you may discuss with your classmates whatever you found most interesting in this week's chapter(s).