What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why.
Amazon's Kindle® electronic book, magazine, and newspaper reader, has been more successful than its competitors. The fact that the Kindle® reader was first introduced on the Oprah Show and was strongly endorsed by the host, Oprah Winfrey, may have contributed to its success. However, the original Kindle® reader has some physical problems, such as button replacement and page-turn speed. Correcting these problems resulted in a redesigned Kindle® reader, which was released in 2009 and received many positive reviews. What observation research might have been used in the redesign of the original Kindle® reader?