Problem:
Prepare a paper in which you identify and discuss the two basic phases of the innovative process and how you will apply the innovative process to change GM. Identify the appropriate tools and techniques to be used in this process and explain why they were selected. Be sure to discuss how you will measure your results and what steps your selected organization will take to ensure continuous improvement.
Two phases:
-Preliminary analysis
-Definition
Each point should include:
-How you will apply the innovative process
-Identify the appropriate tools & techniques used and why
-How you will measure the result & what steps GM will take to ensure continuous improvement
TOOLS:
Creating central innovation department and innovation ambassadors.
Using Incremental innovation.
New leadership and empowering them.