1) What is the nature of the relationship between values and evaluative criteria?
2) Define problem recognition, and identify and describe the two major causes of this stage.
3) What is perceived risk? What three factors determine perceived risk?
4) Explain the relationship between features and benefits. How do features and benefits tie in to market segmentation?
5) Describe each of the four traditional social science theories of CB-Marshall's utilitarian economic consumer, Pavlov's classically conditioned buyer, Freud's emotional and hedonic consumer, and Veblen's social-psychoogical consumer. Then, name several significant marketing implications of each model.