Question: Several years ago, a brewing company led a charge of microbreweries in an attack on the established brewers' domestic beers. Explain and describe the following in your report:
1) What is micromarketing?
2) How might it have been used by microbreweries?
3) What communications channels would be most effective?
4) Evaluate the strategy.
5) Evaluate the message.
6) Do you think this type of marketing strategy is ethical? At what point is something not ethical?