Problem 1. Compare and contrast the engineering perspective and the marketing perspective of quality.
Problem 2. What is meant by the phrase cost of quality? How can this phrase help a firm address its quality concerns?
Problem 3. What are the quality costs when you hard drive crashes?
Problem 4. Describe the concept of benchmarking. Provide and example of how a restaurant could use benchmarking to improve performance. Which company would be used as a benchmark organization for this restaurant?
Problem 5. Explain the customer-driven quality cycle. what are expected quality, actual quality, and perceived quality?