Discussion Post: Business Consumer Behavior
• What does the term "chain reaction" refer to in discussing the role of consumer behavior in greater society? Identify and explain with an example.
• Identify and explain the 2 perspectives from which consumer behavior has developed.
• Explain how each of the following disciplines contributes to the study of consumer behavior: economics, psychology, sociology, marketing, and anthropology.
• What two basic approaches to studying (i.e., researching) consumer behavior are discussed in this chapter? How do they differ?
• What is meant by the phrase, "consumer behavior is dynamic"? Identify and explain the marketplace trends that contribute to a dynamic consumer behavior.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.