Assignment: Strategic Marketing
Length: 2000 words.
Case Study: Harmonie Water case study
1) Analyze Harmonie Water internal environment.
2) Assess the 4Ps of the Harmonie Water marketing mix.
3) Based on the findings from Project Aqua and Project Unify, what has Comeau learned about building a global brand strategy?
4) Is Harmonie Water a global brand? Why? Why not? What factors should Comeau consider in deciding how much Harmonie's brand strategy should be standardized or customized?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study-Harmonie-Water.rar