1. What is meant by "global localization"? Is coca-cola a global product? Explain?
2. A company's global marketing strategy(GMS) is a crucial omptitiveol. Discuss some of the globl markting stategies available to companies. Give examples of companie that use the different strategies?
3. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global markting?
4. Defineleverage and explain the different types of lverage available tocompanies with global operations?