1. ________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.
a. Undifferentiated
b. Niche
c. Differentiated
d. Variable
e. Local
2. A product's position is based on important attributes as perceived by ________.
a. suppliers
b. competitors
c. consumers
d. managers
e. market conditions
3. You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________.
a. its value proposition
b. value profiling
c. differentiated marketing
d. target marketing
e. capturing the consumers' attention
4. Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.
a. store type
b. brand preference
c. loyalty status
d. usage rate
e. user status